The advanced marketing techniques for promoting businesses have evolved to incorporate technically advanced equipment and machinery in printing. When it comes to establishing your mark in the industry and promoting your business, printing plays an undeniably important role. However, the growing competition has led to a pressure of demand for exceptional quality that differentiates a business from others. Thankfully, commercial printing has saved many businesses by contributing to their growth.

What is commercial printing?

Commercial printing is a term that refers to printing that is done for businesses. The majority of businesses rely on commercial printers for producing major prints and products. The variety of services that comprise commercial printing includes catalogue printing, brochure printing, postcards, poster printing, etc.

Benefits of commercial printing:

1. Saves time: Commercial printing takes off your load by aligning plans and providing an effortless switch from your vision to execution. It also means that you’ll save a lot of time which you can use to improve other aspects of your business. Commercial printing delivers faster results as compared to others and helps you to meet deadlines. From start to finish, they do everything professionally and effectively, so you can be assured of getting desired results effortlessly.
2. Helps build your brand: It’s imperative that the voice of your brand is conveyed and extended to the audience in an effective and attractive way. Hence, you should rely on a company that is willing to give you complete solutions and goes above and beyond when it comes to curating your marketing brochure. Extending the aspects of your brochure and making it more convincing and attractive should be a goal that every printing company should focus on.
3. Cost-effective: Partnering with a commercial printing company provides you with the best possible solution for delivering results in a cost-effective manner, without compromising on the quality of print. Other methods of printing demand high effort and are also costly, along with having the disadvantage of receiving lower-quality print. The quality that a commercial printer offers is unmatched and hence, is the most sought-after choice for companies.
4. Enhance your designs: A commercial printing company has the added advantage of expert advice. From selecting the type of paper, font and colours to deciding the layout of your brochure, a professional printer can offer you advice, which will eventually give better results. Good equipment is also a necessary part of curating the prints that will reflect the ideals of your brand, this is also an aspect where a commercial printing company wins.

Who needs commercial printing?

The wide variety of advantages that is offered by commercial printing establishes their superiority over traditional printing companies. Businesses that are that require printing for marketing purposes, should opt for commercial printing. The timely production of prints and faster completion of deadlines is an unskippable benefit that can’t be ignored in this competitive world. For a company that is in constant need of heavy printing work, a commercial printer works wonders.

Why should you trust Shreeji Softech?

The world of commercial printing is extending and contributing to the growth of many companies. To efficiently benefit from this, it’s also necessary to choose a commercial printer that is advanced in this field and reliable. Shreeji Softech is a printing company that focuses on ensuring customer satisfaction and delivering exceptional results. Their main objective is to offer error-free and quality service in a quick turnaround time so that customers can easily meet their deadlines. With years of experience and proving superiority over other competitors. Catalogue printing, flex printing service, digital catalogue printing, and a variety of other services are specialisations of Shreeji Softech. For more information, visit https://www.shreejisoftech.com/

For every business, printing is the art of bringing the ideals and vision of a company to life and extending it to a wide variety of audiences. In today’s world, print is everywhere. Whether it’s in magazines, on billboards, or the internet, we are constantly seeing and hearing about print. With advancements in printing technology, there are a variety of options available in the market for printing purposes. Among these are offset printing and digital printing, two of the most widely recognized printed options for today.  But what is offset printing? What is digital printing? And what are the differences between the two? Keep reading to know all about these two methods.

What are offset printing and digital printing?

Offset printing, also known as lithography, is the commercial printing method for generating high-quality print for brochures, catalogues, and other things. In this technique, the inked image on a printing plate is printed on a rubber cylinder and then transferred(offset) to paper.

Digital printing refers to using a digital-based image for the production of prints. Unlike offset printing, there is no need for a printing plate, the files such as PDFs can be directly transferred to the digital printing press. It is a process where an image is created by an image scanner and software, the image is then sent to a digital printer and the ink is applied directly to the paper.

A comparison between Offset printing and Digital printing:

1. Quality: When it comes to quality, offset printing exceeds expectations and delivers a high-quality print, allowing you to have consistent solid colours. Also, there is less wastage of prints and the print is devoid of contrast issues.  For a high-definition and flawless print, offset printing undoubtedly takes over digital printing. Digital printing, however, is limited to 4 colour process printing. Although not as perfect as offset printing, digital printing is still able to deliver high-contrast print, but its colour-matching capability is less.
2. Quantity: Whether offset printing or digital printing would be better for your business, the deciding factor remains your needs. If your business requires heavy printing or is in constant demand for printing for bulk orders, you should choose offset printing. Digital printing works best for short orders and quick deadlines. If you require a large number of prints, offset printing is the way to go as it is also cost-effective when it comes to bulk orders and produces high-quality prints.
3. Pricing: The cost-effective method of digital printing comprises low setup costs, making it more budget-friendly. Unlike digital printing, offset printing is more costly for low amounts of orders. In offset printing, the price of printing goes down as the quantity goes up.
4. Time: The elimination of plates enables prints to be delivered fastly and efficiently in digital printing. The setup time is incredibly less in this process as all that is needed is the digitised version of the image. This means you can process a smaller amount of prints in one day or even in a few hours. This is in contradiction with offset printing as it requires more time and effort to deliver the desired results. In offset printing, the setup time is greater, also leading to higher costs if the prints are lower in quantity. In offset printing, the ink also requires higher time to dry and makes the whole process more time-consuming.
5. Personalization: The ever-evolving process of digital printing is best suited for people who want to customise their designs. It provides you with the luxury of short-run print jobs, hence making it easier to personalise your designs. Instead of having to print a massive amount of the same format, businesses can switch to another design.
6. Environment-friendly: Companies are now looking for sustainable ways to grow their business. Digital printing has established itself as a more environmentally friendly method as compared to offset printing. These digital printers produce far less CO2 emission and reduce the wastage produced due to exclusion of printing plates. Although offset printing is not as sustainable as digital printing, it is also not very behind in this race. Offset printing also allows you to print your design on recycled materials or environmentally friendly paper.

What should you choose? With the growing digitalisation and the inclusion of digital mediums in everything, digital printing is slowly gaining popularity. However, the unmatched quality offered by offset printing still remains unbeatable. To conclude, they both excel in their areas and it depends on your requirement to decide which one will be better for your business. For smaller runs, digital printing wins as it also allows you to create adjustments on the go. Offset printing is more economical if you’re creating a single design in bulk. Shreeji Softech,a printing company that focuses on ensuring customer satisfaction and delivering exceptional results, offers both offset printing service and digital printing service for your business needs, and ensures that you get the results you desire.

In a world which is influenced and dominated by digitalization, how does a printed catalogue still remain unbeatable?

When it comes to successful marketing of your company, it’s imperative to trust a medium that does the job efficiently. Among a variety of options available to popularise your business, a printed catalogue is one of the top valuable methods that offers promotion and helps in establishing a good image of a company. 

What is a printed catalogue?

A catalogue comprises all the necessary information about a brand, institution or business. It helps to connect the business with the audience and rightly convey its message. A catalogue can be digital or printed, depending on your preference. However, the trend of the printed catalogue has not changed even with the dominance of digital mediums. A printed catalogue drives people to your brand, helps people to experience real content and leave an impact on them. 

How printed catalogues are an ally for your company:

1. Personalised experience and easy to use: People are more attracted to a personalised experience, which is one of the top advantages of printed catalogues. The growing preference for physical books over digital ones can also be attributed to the same reason. The convenience and effortless accessibility are also the plus points of a printed catalogue.
2. Great engagement: Studies have shown that printed ads increase emotional response. Also, people are more likely to remember a print catalogue than a digital one. Every printed catalogue offers uniqueness in its own way with certain images and content, hence also increasing the engagement rate. 
3. Boosting sales by increasing shopping rates: Printed catalogues are the perfect way to shop easily and look through options at one’s own pace. Customers love to receive catalogues of the shop they buy products from. No more stalling through the shop and getting confused by looking at all the options. These catalogues are a more reliable option among customers as they can also save them for later and decide to order products from them. People can also easily share your printed catalogues with others. 
4. Increased visibility & more brand exposure:  In every household, you can find an old catalogue on the side table or cupboard. This is the versatility of printed catalogues. People not only use them for a longer period of time, but also keep them for future reference. Hence, printed catalogues are the perfect solution if you want to make your brand a household name. People are more attracted to printed catalogues and it increases their curiosity, leading to more focus on your brand.
5. Appealing Features equals appealing brand: A high-quality printed catalogue is engaging and attractive to customers. It also conveys your commitment and seriousness to the company. When it comes to product catalogue printing, exceptional quality images with a proper description of the products are incredibly profitable for your business. Include eye-catching images and crisp details to make your brochure look irresistible. 
6. Not limited to internet connectivity or mobile applications:  Printed catalogue surpasses the restrictions of the internet as people do not need any medium like adobe acrobat to view your catalogues. Its easy accessibility makes it consumer friendly and extends the opportunities for your business.
7. Put your brand in the spotlight: Want to differentiate your brand from the clutter of emails and information? Printed catalogues are the answer. They put emphasis on the fact that you want to improve customer relationships and are not just here for the profit. Hence, to provide your clients or customers with the best service possible, it is beneficial to rely on printed catalogues.

These various benefits prove the thriving success rate of a printed catalogue and how it can be a companion in your company’s growth. However, it is crucial to select a competent printing company to attain a remarkable catalogue. Shreeji Softech, one of the best companies for catalogue printing In India, has constantly proved its excellence by providing exceptional service. Colour brochure printing, digital catalogue printing, magazine printing, book printing, and a variety of other services are specialisations of Shreeji Softech. For more information, visit our website https://www.shreejisoftech.com/

Strong marketing can help your business reach new heights by engaging more and more people. One of the powerful marketing tools used by every business is a brochure. Conveying credibility and persuading customers to take the desired action are among the various benefits of a brochure. A good brochure is crucial to make an effective and long-lasting impact on clients, while also containing all the information. Printing brochures have become even more accessible and easy with the option of online brochure printing.

What is a brochure?

In simple terms, a brochure is basically an informative document that can be folded into a pamphlet or leaflet. It is used to advertise a company’s product or services offered. It comprises compelling texts and visuals that help attract clients’ attention.

Tips to create an effective brochure:

1. Be clear with your purpose: Knowing the objectives of your brochure will help to create a precise outline for the basics of your brochure. It will also determine the entirety of your brochure marketing. Decide on these factors in advance: 

• The kind of audience you want to target
• Whether the brochures will be sent online or distributed by hand 
• The benefit that you hope to get

1. Don’t underestimate the value of stunning visuals: Humans are visual creatures. The more eye-catching your visuals will be, the more will it increase the chances of attracting customers and keeping them engaged. Don’t be afraid to use bright and bold colors and remember to highlight the main aspects.

1. Content is king: Of course, colors are important. But when it comes to making a long-lasting impact, content is imperative. These are some factors to consider when writing the content:

• Be direct: The aim of a brochure is to sum up all the information that a client deserves to know. Hence, there isn’t any space for redundant information.
• Avoid using complex words: Using fancy words does not attract customers. In fact, your motive can be more easily conveyed when it is devoid of complex words.
• Headlines: Keep the readers hooked with attractive fonts and fascinating headlines. 
• Focus on benefits: Your client is more interested to know what you can offer them rather than reading all the specific details about your company. Ask yourself- “why would a client or customer want to read my brochure?”, and try to include the attractive benefits.

4. Be creative: Creativity gives more power to your overall brochure. To make your brochure stand out from the rest, think out of the box. Play with colors, text and fonts to enable the uniqueness of the brochure.

5. Choose high-quality paper: The fundamental aspect of a stunning brochure is the quality of its paper. The type of paper you choose for your brochure conveys a lot about the kind of impression you want to make. High-quality paper is costlier than the cheap flimsy one, but preferring it will add value to your brochure.

6. Use effective call to action: A call to action is a derivative that is used to encourage customers to take a particular action. Whether you want customers to buy your products and services or build more connections, a call to action dictates the effectiveness of your brochure. Also, mention all the contact details along with social media links in the brochure.
7. Colors make all the difference: Different types of colors convey different meanings. Some colors are soothing while some convey bold and confident tones. You can also use colors that are similar to the logo and tone of your business.

While all these tips are essential, selecting a reputed and trusted printing company is the most integral part of creating a great brochure. Shreeji Softech has established itself as a reliable company offering superior quality brochure printing in India. Color brochure printing, catalog or magazine printing, book printing, and a variety of other services are specializations of Shreeji Softech. For more information, visit our website https://www.shreejisoftech.com/

Shreeji Softech introduces an all-new stream of customized sticker printing which allows you to get exactly what you want but in high quality. It deals in HD printing of stickers that means they offer a deadly combination of design and emerging new technology to find a new way of publicizing any product, brand, or company. There can be a lot of benefits that custom stickers provide to the customers. Here is the list of all the benefits:

• The first one is the quality. It should be noted that nowadays customized stickers are available in the market at very affordable prices. These stickers are flexible and outstandingly well designed as well.
• The second benefit is the simplicity that customized stickers bring to the product. A sticker is always chosen from the designs that a client makes for himself after looking for a lot of options which implies that a creative sticker is a mixture of a lot of thoughts and it should be unique. At the same time, it has to be quite engaging and informative for the customers to decode the message behind it.
• The third and most important benefit of vinyl sticker printing is the versatility that it brings to the business. Stickers having a smooth surface can be used on a lot of surfaces so that the actions of publicity are not limited to certain bars. It can be done anywhere,  anytime.

All the above-mentioned points describe the benefits of having customized sticker printing to get your business to stand properly and compete with the other brands in the market. This is so because a sticker can be used as the most powerful marketing tool if it is given into the right hands.

The below-given points will tell you how a customized sticker can be used as a tool to market the product as far as it is possible:

• A good sticker is always a mixture of information and knowledge, both applied at the same time. Information gives clarity and knowledge gives uniqueness to the business or brand.
• The second is the creativity that a sticker can bring to your business. Not everyone thinks out of the business to get a customized sticker printed so that if the customers find it in your business they will be attracted to a certain kind of uniqueness and creativity.
• The other one is the variety of uses that a sticker can refer to the concerned person. As mentioned above a sticker is a versatile marketing tool that can be used in all sizes, shapes, and colors.

These are all the points that tell us that stickers are usually powerful marketing tools that enhance the growth of a business to a certain extent. The concerned person should always know the best use of a sticker that brings out its properties and convey them successfully to the audience. This is all you need to know about the customization of stickers and the service of custom sticker printing.

As discussed in the previous blogs, customized printing is the new normal for the industry of marketing. Customization is something that can be done on various products like pens, mugs, I cards, paperweights, coasters, notebooks, mobile covers, etc. All these products can be used as strong marketing tools because when they come out in a market they reflect the quality and effectiveness of a business idea. Now that our country has successfully adapted the culture of customizing various products with a motive to market their ideas of business, this article contains various thoughts that might have come into the minds of business persons or designers while opting for this culture of customization. Read ahead for details.

• The foremost thought that can never come into a designer’s mind is the advertisement that he can make out of a customized product. As per the results of small surveys and researches, it has been clearly depicted that 76% of small businesses use customization as the most important tool to market their product and make certain clients.
•  Secondly, we can witness significant variety in customization. If we talk about a valid example in this case then a calendar will be a suitable example of the variety. When the year comes to an end, we can clearly see a lot of people distributing calendars in order to promote their business idea among people, and in this way, they increase the reach of their organization.
• They must feel that reciprocation is the perfect key to market the products with customization. It is a strategy to give out free objects with the product that is being promoted; this helps in building a strong and healthy relationship with the clients and also makes them remember the name of the brand which is giving them such a benefit. As per the research results, 84% of Americans do remember the name of the brand when they are given a free product on buying something that belongs to a particular brand.
• Custom printing does not require a big amount of money to be invested. It is quite affordable when it comes to the printing of Notepads, pens, etc.
• When we talk about customization, we keep everything including each and every small aspect like large font, wide format, and various specified attributes of digital printing.

All the above points clearly denote the thoughts that would have come into the mind of the designers or for business persons while they think about customizing various things in order to market their product or idea or as a publicity tool. All of these thoughts are a result of a large number of surveys and researches and it is quite authentic.

If we look around the calendars that we see around us in our houses, shops, or even malls; one thing that we always notice is that the calendar always sticks to a particular theme. Also that the theme is decided according to the interest of the public and the current trends that are going around in the world. The below-written article contains certain tips that can help you to know about the betterment of getting a calendar printed from your nearby personalized calendar printing services. As per the research done by the concerned people at Shreeji Softech, there are certain tips that can help you with the better printing of the calendar.  You may read about the details further in the article:

•  The right timing is a boon to a calendar. A calendar should be printed before Christmas so that it is distributed among the people on a priority basis at the correct time. This not only helps people to plan accordingly but also can be treated as a strong marketing tool. Also if we start designing and printing a calendar in the sooner stages we can make something really better out of it.
• Having a theme is also another important aspect that needs to be kept in mind while printing a calendar for the promotion of a business. It makes the business quite appealing and people get to know about various aspects of the business that is being promoted.
• It is a good thing to be seasonal when it comes to the 12 pages of a calendar. Each page is capable of depicting a different season and this might attract a customer. For example, the page devoted to April can contain a picture of Easter while the page of December can contain something related to Christmas.
•  It is very important to focus on the colors that are used in printing a calendar. If it is being used as a marketing tool in that case the colors used in the business should be used on the calendar. Also one should not forget about printing the logo of the company on each page of the calendar so that the customer is reminded of you every time he looks at the calendar throughout the year.

All the above-mentioned tips can help you get a calendar printed in such a manner that people keep reminded of you and cherish your ideas behind the printing throughout the year.

It is very important for all the businessmen to know about everything so that the printing services that they avail for provide them with all the right solutions for their visual communication needs. The main intention behind the same is to feel confident in all the processes that a company employs to bring you the best of all the results. That is why they make each and every attempt to create awareness among the people who avail these services about the commercial printing processes and their business.

They imply their effort in collecting all the possible sources over the years to evolve the future of printing. They have been posting them on their portals to make the customers feel comfortable about speaking the language of printing. The customer should feel free to browse the web portals of various printing services in Delhi through their FAQs, glossaries, help articles, etc. These hints can be about completing the projects, archives of downloadable software, and application tips and tricks. For the printing services to be done rightly, a lot of factors have to be kept in mind. These factors include surface, colour, brightness, opacity, grain, weight, caliper, bulk, size, and quantity. All these factors combine the activity of choosing the right paper into a crucial one. We have a lot of options when we go out in the market to select the best type of paper for a particular job. These choices are not intimidating for an educated customer. Further in this article, the characteristics of the paper have been discussed. Talking about the surface first, the look, feel, and printability are affected by the surface of the paper. the colour of the paper is one of the most salient features of printing.

Moving forward to the brightness of the paper, the maximum types of paper reflect approximately 60 to 90% of the incoming light that means the light that falls on the paper. This characteristic is not comparable to the colour as it is strictly a quantitative attribute. One more important usage of brightness is it affects readability. Moving ahead towards the opacity of paper, the visibility of printing minimizes when the opacity turns out to be high.

Caliper in easy words is the thickness of the paper. The bulk paper denotes the relative thickness of the basis weight. having access to the specific information that concerns the range of paper size that is available for any given printing job or responsibility is very important to contain all the cost and ensuring efficient usage. As the name would suggest, the quantity of paper means the number of sheets, the quantity always suggests the quantity. In n whole of the above article, all the methods that have been discussed above, are really fruitful and highly recommendable.

We, at shreeji softech.com, are an extensive packaging professional who looks forward to inspiration on every next project design. Packaging transpires in all kinds of shapes, sizes, and colors. One can even customize the packaging according to the requirement of the product to be marketed. Shreeji softech.com finds, designs, and shares the best examples of innovative and creative packaging projects. We discover packaging concepts, ideas, and projects from all around the world, including even the experimental projects, competition entries, and design agency submissions. All this research is done to bring out the best possible results. The creative packaging printing services that we provide at Shree Ji softech.com include various categories of packaging like end-user packaging, ready to use packaging, contemporary packaging, and single product packaging. We are one of the most established and well-respected creative packaging services providers in Delhi. We recognize the absolute and best packaging design countrywide and create awareness of the immense value of the respective product that truly lies in well-designed brand packaging. Also, we aim to inspire all the creative designers out there by curating some of the most interesting, happening, and creative packaging concepts, redesigns, and projects. Our blog is strong enough to exaggerate a collection of more than 2000 examples of creative packaging from all around the world. Also, we are an excellent showcase of innovative packaging research and designing of projects that might have flown under your radar. We specialize in the development of brand identities and packaging designs are insightful for anyone who is involved in the creative side of the packaging. All around the country, we are a great resource for finding new evolutions in packaging designs and ideas. We have been a go-to resource for design inspiration, education, and dialogue for the past few years. The creative side of the packaging, as our website says, covers everything from large scale branding initiatives to new ideas in food label design, by the top packaging design firms all over the country. We focus on bleeding-edge of innovative and creative packaging design. We work to inspire our team to accomplish the goals of the best packaging of today and offer the best of opinions, critiques, insights to help packaging designers to be creative on the own self. We are a young team that works to inspire and believe that Packaging Inspiration will be the best and largest community of packaging designers in the future.   

Leaflets are a piece of paper that successfully conveys all the important information regarding a business idea or any service. It is basically a source of advertising and is usually distributed free. Now, the biggest challenge businessmen face is that how to make people read a leaflet.

Strategies to make people read a leaflet?

1. A leaflet should be designed in such a way that it attracts a certain set of audience and targets high insights.  Here are some strategies listed down that attracts the audience to read a leaflet.

2. Try understanding what sets the quality of a business and then elaborating it into the business flyers.

3. Playing around the grids and making the information precise to read.

4. Including the offers that might be of some use to the audience. Offers are always the biggest attraction to people out there.

5. Highlighting the benefits might attract the readers to some extent. Who does not crave for benefits.

6. Flaunting the visuals could be a great strategy to imply.

7. Embracing minimalism.

The next thing that strikes the people is where to get the leaflet printed from. Delhi is a hub of printing services that deal in leaflet printing. We, at shreejisoftech.com, lead the race of competition in leaflet printing services in Delhi through the creative innovations that we ought to bring in our outcomes. These innovations have evolved with the ever changing trend of society. We deeply emphasize the company name and logo. We bring the best in event flyer and leaflet printing services in Delhi.

Leaflets are an important aspect of business development as it facilitates the advertising and promotional needs of a seeker. The decision of choosing the best printing services out there is critical, yet important. Reach us at www.shreejisoftech.com for all the best possible services in your struggle of finding an engaging and awesome leaflet printing service in Delhi. We are always ready with the best team of designing that assure you high quality results.