As discussed in the previous blogs, customized printing is the new normal for the industry of marketing. Customization is something that can be done on various products like pens, mugs, I cards, paperweights, coasters, notebooks, mobile covers, etc. All these products can be used as strong marketing tools because when they come out in a market they reflect the quality and effectiveness of a business idea. Now that our country has successfully adapted the culture of customizing various products with a motive to market their ideas of business, this article contains various thoughts that might have come into the minds of business persons or designers while opting for this culture of customization. Read ahead for details.

• The foremost thought that can never come into a designer’s mind is the advertisement that he can make out of a customized product. As per the results of small surveys and researches, it has been clearly depicted that 76% of small businesses use customization as the most important tool to market their product and make certain clients.
•  Secondly, we can witness significant variety in customization. If we talk about a valid example in this case then a calendar will be a suitable example of the variety. When the year comes to an end, we can clearly see a lot of people distributing calendars in order to promote their business idea among people, and in this way, they increase the reach of their organization.
• They must feel that reciprocation is the perfect key to market the products with customization. It is a strategy to give out free objects with the product that is being promoted; this helps in building a strong and healthy relationship with the clients and also makes them remember the name of the brand which is giving them such a benefit. As per the research results, 84% of Americans do remember the name of the brand when they are given a free product on buying something that belongs to a particular brand.
• Custom printing does not require a big amount of money to be invested. It is quite affordable when it comes to the printing of Notepads, pens, etc.
• When we talk about customization, we keep everything including each and every small aspect like large font, wide format, and various specified attributes of digital printing.

All the above points clearly denote the thoughts that would have come into the mind of the designers or for business persons while they think about customizing various things in order to market their product or idea or as a publicity tool. All of these thoughts are a result of a large number of surveys and researches and it is quite authentic.